Working on the Avocado Project was simply one big fun.
The challenge was to make the Avocado story sexy while appealing to 2 different target audiences. The farms who grow the avocado and people who are interested in the avocado story.
For this job took Hadas Nitzan who managed the concept of the avocado – making delicious recipes and shooting great pictures of them and Ronit Bar Ilan who interviewed on site all the farms and bringing back fascinating stories and beautiful pictures.
The first time I met a client that actually offered us more money since he saw how much energy we put into our work.
Naturally we declined 🙂